Apple has always believed that design is not just about how something looks and feels, but also how it works. This philosophy is the basis of every product and experience. Whether it is creating a magical music experience with AirPods, staying fit and connected with Apple Watch, or fulfilling all your daily needs through iPhone, design is deeply embedded in every aspect.
Apple unveiled many new products at the Apple Event 2025. This event was held at Apple Park, California. So let’s check out what the new gadgets are that they launched at this event.
AirPods Pro 3
AirPods are the most popular headphones in the world. Their easy setup, excellent sound quality, and smooth connection with Apple devices make them special. Last year, AirPods Pro surprised everyone by offering hearing health features. Now with AirPods Pro 3, the experience has gone further.
They have spatial audio, a new multi-port design, and excellent Active Noise Cancellation. ANC now works four times better, making the noise of traffic, metro, or office almost disappear.
The most special feature is Live Translation. If you are in a foreign market and the other person is speaking another language, AirPods Pro 3 will tell you the translation at the same time. Your words will also appear on the iPhone screen in their language.
Apart from this, the new eartips come in five sizes, and the IP57 rating protects them from sweat and water. This means that they can be used without worry while running, in the gym, or even in the rain.
New heights in fitness
AirPods Pro 3 now also measure heart rate during workouts. With a small sensor and machine learning model, it tracks your activity and calories. More than 50 workouts can now be tracked in the iPhone’s Fitness app.
While working out, a virtual workout buddy will also encourage you—like, “You just completed the longest walk this month!”
Battery and price
AirPods Pro 3 now offer eight hours of battery life and ten hours in transparency mode. The price remains the same $249, and the release date is September 19.
Apple Watch
Apple Watch is not just a watch but a health guardian. It detects falls or accidents, checks heart rate, and can also send SOS in an emergency. There are many stories where the Apple Watch saved lives.
Apple Watch Series 11
The new model is slimmer, stronger, and comes with 5G connectivity. It has a Liquid Glass face and new health features, and the battery now lasts 24 hours. The biggest update is the high blood pressure alert, which gives indications of hypertension based on 30 days of data. Apart from this, the new sleep score helps to understand the quality of your sleep.
Apple Watch SE 3
This affordable model now comes with an always-on display, a temperature sensor, sleep notifications, and fast charging. It can last up to eight hours on a 15-minute charge.
Apple Watch Ultra 3
The Ultra, meant for sports and adventure, now brings the biggest display, 42 hours of battery, and satellite connectivity. That means you can stay safe even in the forest, mountains, or a blizzard.
iPhone 17
iPhone 17 comes in five new colors – Lavender, Mist Blue, Black, White, and Sage. The 6.3-inch ProMotion display, 3000 nits brightness, and the new Ceramic Shield 2 make it more durable.
Powerful performance
The new A19 chip is built on 3 nm technology. It handles Apple Intelligence, such as AI features and the ProMotion display. Battery life is better, and fast charging fills half the battery in just 20 minutes.
Big change in the camera
The 48MP Dual Fusion camera, 2x telephoto, and the new 48MP Ultra Wide camera now capture more detail. On the front is the Center Stage camera, which gives four different compositions from the square sensor. It automatically expands the frame when taking group selfies.
iPhone Air
The second character in the story is iPhone Air. It is only 5.6 mm thin and feels light when held in the hand. Its 6.5-inch screen comes with 120 Hz ProMotion and 3000 nits brightness.
iPhone Air is made of grade 5 titanium, which is lightweight as well as very strong. For the first time, Ceramic Shield has been installed on both sides, making it the most durable iPhone ever.
It has an A19 Pro chip. Its CPU and GPU performance are said to be at the level of a MacBook Pro. Graphics, gaming, and AI capabilities are now many times faster than before.
Talking about the camera, there is a new 48MP Fusion camera here, which does the work of multiple cameras in a single sensor. 2x telephoto and excellent low-light performance make it even more special. There is a Center Stage camera on the front, which also allows Dual Capture video—meaning you can record both yourself and the view in front simultaneously.
The battery life is also amazing. Adaptive Power Mode saves power as per your usage. The new design saves space and fits a bigger battery. MagSafe accessories and new battery packs together deliver up to 40 hours of video playback.
iPhone 17 Pro
The third and most powerful part of the story is the iPhone 17 Pro. It is made of aerospace-grade aluminum, with a new thermal system. By dispersing heat, this phone runs at high performance for a long time.
Its camera system is great. All three rear cameras are now 48MP Fusion sensors. These have a new 8x telephoto lens, which zooms up to 200 mm. This is also a revolutionary change for professional photographers.
For video, it supports ProRes RAW and Genlock, a technology used in large film sets and streaming productions. This is why the entire launch event was also shot with the iPhone 17 Pro.
The back of the Pro model is also now made of Ceramic Shield, making it more robust than ever. The bigger battery and eSIM-only design make it the most powerful iPhone with long battery life.
Price and availability
The iPhone 17 starts at $799. The iPhone Air is priced at $999, while the iPhone 17 Pro starts at $1099. All models will be available from September 19, and pre-orders start this week.
This launch is not just about new phones but about a journey. The iPhone 17 is your everyday companion, the iPhone Air feels futuristic, and the iPhone 17 Pro sets new boundaries for the professional world. Each model has its own identity, and together, the three show how beautifully Apple has blended technology and design this time around.
