Should you go local? When it comes to building your website, the answer is almost always “yes.”
No matter who your target audience is, you can rest assured that many people will discover you through your website first. Your site will be at the heart of your online presence.
Whether you want to set up a freelance portfolio, personal blog, or a company site, your website needs to make a great first impression.
To ensure they will get a top notch-site, many organizations and individuals prefer to hire local web designers or companies. Here are several reasons why local web design companies provide better websites than offshore freelancers and companies.
Understanding Local Business Needs
Local web designers understand the needs of local organizations. When it comes to the local market, they know what exactly makes you different from national and international brands.
They know that your products may be more niche, that you have some physical presence in the area, that your audience is perhaps more strictly defined, that your budget is more limited, etc. More importantly, they will take these factors into account when designing your website.
Local sites require very distinct marketing strategies. For instance, one factor that plays into web design is local SEO (search engine optimization). Local web design companies are generally well-acquainted with the best local practices in terms of web design and digital marketing.
The Nuances of Local Audiences
When consumers look for local shops, they exhibit specific selection and search patterns. For instance, a local consumer looking for a fashion boutique in their neighbourhood will be more interested in functional information such as the location of the business, opening hours, contact details, etc.
Local web designers understand the culture, mentality, and shopping habits of the local population. A local web design company knows how to design a website according to the needs of local consumers. They know what local consumers appreciate the most on a website.
In fact, local web designers are local consumers themselves, and they may be buying what you are selling. This first-hand knowledge can help you better position your website.
To a large extent, the quality of your website will depend on the quality of the communication between you and the web design company you hire. If you partner with a local web design company, you can expect constant, effective, and fast communication.
Why? Because you will have a chance to meet face-to-face whenever you need it. To ensure that they meet your requirements, your local web designer can meet with you often and keep you posted on the progress of the project.
When you work with an overseas designer, your only option is to communicate online. And, if you live in different time zones, video calls are not always an option. This can lead to miscommunication, delays, and frustrations.
By meeting with your web designer in person, you will get directly involved in the web design process.
You will have an easier time explaining what you want to achieve with your website. If they think that some of your ideas may not work, it’s easier for them to voice their concerns in person.
When it comes to forming professional and personal relationships, face-to-face communication is always the better option.
Access to Local Connections and Resources
A web designer that’s based in Liverpool will have access to local Liverpool resources and business connections. They can leverage their network to your advantage.
For instance, they can introduce you to local digital marketers, content creators, branding specialists, etc. In other words, they can introduce you to other professionals who understand the local market and can help you improve the quality of your website.
Moreover, if you have a local business, they may feel incentivised to send potential customers your way. If you develop a good relationship with your web designer, chances are they will connect you with other people or businesses that use their services.
Naturally, you will recommend your web designer to your friends or business partners if you like their work. And they know they need to do a good job in order to get such referrals.
Accountability and Trust
When you hire an offshore web designer, you may be taking a larger risk. When it comes to checking their reputation, level of commitment, or qualifications, your options are limited. Often, the only thing you can do is take their word for it. And, if they breach your contract, you may not be able to do anything about it.
Online platforms like Freelancer and Upwork partially solve this problem, but using them can be tedious and time-consuming. And having to communicate with your web designer through a third-party mediator can be a huge obstacle.
If you decide to hire a local web designer, on the other hand, you can easily do a background check on them. If they come recommended by someone you trust, even better!
When the company or person who is designing your website lives in your neighbourhood, it’s easier to hold them accountable. They are well aware that their clients can come in at any time and demand explanations for their concerns. In fact, a good web designer will encourage you to do so.
Local web design companies have a reputation to maintain among their local community, so they will often go out of their way to make sure their clients are happy.
Supporting the Local Economy
By hiring a local web design company, you are supporting the local economy. One of the best ways to express local patriotism is through your wallet. Hiring a local web designer is a great way to show fellow town residents that you care about the livelihood of people living in your community.
In a world where big companies are dominating the economy, local professionals and businesses can thrive by looking after one another. And hiring a local web designer is just one way you can build local relationships.