Tesla has launched a new version of its best-selling Model Y SUV in China. It is an electric vehicle to maintain its lead in the EV market. The update is internally called “Project Juniper” and is the first major redesign of the Model Y launched in 2020. These changes have been made to improve both the design and functionality of the vehicle so that the Tesla car can adapt itself according to the demands of the changing market and face tough competition.
The pictures shared on social media give a glimpse of the facelifted Model Y “Juniper” refresh. In this, the old headlight style of the Model 3s has been removed, and a new front lightbar setup has been given, which is also reminiscent of the Chevy Equinox EV. According to InsideEVs, Instagram account Cochespias1 and X user DominicBRNKMN posted spy images of the updated Model Y running on snowy grounds.
Although blurry, the images show a new rear end that includes a light bar like the Cybertruck that was leaked in July. This new design makes it look modern and more attractive.
Launch and features in China
Tesla has launched this redesign of its Model Y in China, where its starting price is set at 263,500 yuan (about $35,900). This is about 5.4% more than the previous version. Deliveries in China, which is Tesla’s second-largest market, will begin in March.
This new Model Y has design updates like a modern lightbar at the front and a full-width taillight bar at the rear. The interior features things like heated and ventilated seats, a touchscreen for second-row passengers, and an improved driving range for long-distance travel. The long-range variant now has a range of 719 kilometers on a single charge, up from 688 kilometers earlier.
Competition
The Model Y became the world’s best-selling car in 2023. It is now facing increasing pressure from domestic companies like BYD and Xiaomi in China. Tesla was the dominant market player in China in 2020, but its market share fell from 11.7% to 10.4% in 2023.
Companies like BYD and Xiaomi have captured the market by offering affordable and attractive EV options. Xiaomi has sold more than 130,000 units of its SU7 EV and is preparing to launch the YU7 SUV this year, which will directly challenge the Model Y.
Future plans
Tesla also plans to introduce a six-seater version of the Model Y by the end of this year. This new variant will be more suitable for families and large groups. Tesla also considers the features and facilities other EV makers provide in their vehicles.
This redesign of Tesla aims to strengthen its position in a competitive market like China and attract customers with a new experience. It will be interesting to see when this new model will be launched in the global markets and how it will perform.
