Marketing is an essential part of running your business successfully, but the marketing strategy should be effective enough to drive the maximum traffic toward your online business. There are many cost-effective marketing tools available that will help you boost your business publicity among the people and attract new customers. Here are six marketing tips you should track in 2024:
1. Use Social Media
Social media is one of the most effective marketing tools that is creating a fortune for many small or big online and offline businesses, and it’s free up to some extent. If you effectively use social media for marketing your product and brand, it will increase your brand presence among a large number of an audience using social media platforms.
For best results, business owners must do some research about which social media platform will bring more business to them and which platform is frequently used by their target audience to set up an account there and regularly post appealing and relevant content to drive online traffic. Make sure the content you put on your social media post is professional, and it’s presenting your business accurately.
2. Network
Networking is the most effective and only free marketing tool that every business has access to gain customer attention and engage them for free. Networking evolves the opportunity for businesses to spread brand awareness and build a relationship with their customers and you can start networking through Facebook live videos, posts, local events, or even LinkedIn. If you want to keep track of your business connections, you must have a LinkedIn profile and also build new connections and grow your network. Networking can bring more potential customers from word of mouth spread by your loyal business customers.
3. Ask for Reviews
Businesses need to understand the worth of customers’ reviews on their social media pages and websites; it is another indirect marketing tool that will help you gain more new customers because of the better reviews of your satisfied and happy customers. According to statistics, almost 90% of customers read the online review before visiting the business stores in person almost 88% trust online reviews and in-person recommendations, and 72% of customers are more likely to buy your products/services after reading a positive review.
4. Blog
Whether you own a small or large business, you must consider starting your own business blog as it has a great ambiance on your business, drives online traffic, and improves your search engine ranking. Having a business blog with interesting, relevant, and informative content will make it easier for people to discover and know the details about your brand and its products and services before buying them. Keep your blog posts up to date and promote them through social media accounts to gain customers’ attention and keep them engaged. You can also invite content contributors who want to write quality and relevant content. You will just need to create a Write for Us web page and add some keywords like “write to us”, guest posting, etc.
5. Sponsor an Event or make donations
By sponsoring an event, you can build your brand name and the exposure will help you increase your business awareness among a large number of audiences. In the same way, making a charitable donation from your business profit will have a very positive impact on the customers and it will influence their buying behavior when they find out that part of their spending is going to a good cause it will prove to be beneficial to increase your brand awareness and profits.
6. Discount offers and sales promotions:
Discount offers and sales promotions can drive maximum potential customers towards your business to make unplanned purchases in order to get the benefit of buying a product at less than its actual price. These offers spread like fire, and they improve your brand publicity and help you generate revenue.
