Boosting event engagement is the key to creating a memorable exhibit. Attendees are more likely to spread your content and reach out to new customers if they have an engaging experience with your company. A fun way to engage your audience is with a trivia game. The winners receive a reward, such as a business card or logo, that helps them remember your brand.
Include a Mascot
A brand mascot is a character that represents your company. It can be human, animal, or a combination of both. It is used in advertising campaigns to make the brand more recognizable to customers. Many companies have brand mascots. When designing your mascot, make sure it has human-like features that people can relate to. This concept, called anthropomorphism, has been shown to increase customer engagement. If you want your mascot to be more effective, consider making it a recurring character. This way, you can create promotional products featuring your mascot and have it appear in different marketing areas. For example, you can have a sticker featuring your character or a plush toy you can give away at events.
Make the Most of Your Space
Getting attendees to stop at your shot show booths requires more than pre-event marketing and live engagement. The right exhibit design can secure your audience’s attention even in a sea of competitors and create a brand experience that will be remembered long after the show. In a busy trade show environment, it can be easy to overwhelm guests with too much information. Wordy displays and tag lines are a quick turnoff for most attendees. Instead of using text, use imagery to convey the company’s message. If you’re displaying something unique that people haven’t seen before, attendees will be more inclined to share it with others. Creating a social leaderboard that rewards visitors for sharing content about your exhibit is one way to do this.
Use a Theme
Modular infinity exhibits trade show displays balance utility with a style that gives your booth the personal touch it needs to attract attendees. This is achieved by creating a theme and using it to inform the design of the entire booth. Theme-based displays are a great way to communicate your brand’s value proposition, the benefits of new products, or simply the overall company image. However, be careful not to use seasonal or holiday themes that may be unappealing to some. Sports-related themes are often safe bets since they are associated with winning and success – attributes that can be applied to many products. This display incentivizes visitors by encouraging them to sample the fresh food and enter to win. The overall design also hints at the brand’s ethos of providing health and wellness.
Create a Relaxing Atmosphere
Expos are a unique opportunity to communicate with potential customers and professionals in person. This face-to-face communication can be more effective than emails or phone calls for lead generation. Creating a relaxing atmosphere is a great way to engage attendees and encourage them to spend more time with your brand. It also helps to set you apart from other booths on the crowded floor. Use sound-responsive lighting to create choreographed displays that interact with your audience. This will engage multiple senses and be fun to share on social media. A backlit exhibit display is an easy and affordable way to add visual interest to your booth. It will allow you to highlight the essential aspects of your business and provide a clear message.
Add Interactive Features
Providing visitors with something they can watch or interact with increases their interest and makes them more likely to spend time at your booth. An excellent example is adding a touchscreen kiosk where attendees can create a photo with a branded frame. Interactive technology encourages attendees to stay longer in your booth, resulting in more qualified leads and a stronger brand connection. It also supports staff efforts to nurture more meaningful vendor or client follow-ups. Look for interactive displays compatible with the most popular operating systems for easy setup and use and come preinstalled with helpful software and apps. This makes it simple to start collaborating right away. It’s beneficial to find models that offer 4K Ultra-HD resolution for greater clarity.
