As we increasingly live out our lives online, “staying connected” with the rest of the world becomes the norm. Today we have an extended survival with a global reach. As it gives us a desired exposure to the larger audience, we soon lose our control over how we appear. Thus, the major downsides of oversharing become evident when your small business is being embittered by the customer posted negative feedback. And this is exactly what prevents you to get into the Google SERPs.
Needless to say, you need an online makeover!
And here enter the Online Reputation Managers.
With the growing focus on online exposure, the need for reputation management has increased more than ever. The objective is to build up strong yet positive publicity. And it’s not simply about saying good things about someone or any organization. Reputation Managers are skilled in dealing with negative publicity, thus bringing out the best in you through several tricks. So, here we present 10 important things that are the master tricks of online reputation management.
1. Bad reviews affect client retention
Negative publicity is also publicity, but not when it’s online. Online viewers behave differently and hence a single negative review will affect your reputation. And in the long run, will lose your large volume of potential clients. For a long time, the only way is to remove the review that adversely affects your profile. However, with the reputation managers, the bad reviews are not only removed, but it’s all about ensuring that your reputation won’t be beaten by negativity anymore.
2. Track information to orchestrate a Consolidated picture
Now that reputation largely depends on the Google SERPs and Google is behaving like a human, it’s important to build up a profile with a proven track record of positive reviews. With a good and consolidated picture, the search engine ranking potential will increase. Mediocre reviews drop the site’s ranking down. On the contrary, reputation management brings relevant and qualified traffic, which builds up your business as well as increases your credibility.
3. It’s not about scrubbing off what’s embarrassing
Many online reputation managers actually work on erasing the negatives, but this way the process will be much longer, yielding delayed or no results. An online reputation manager will work on building up your reputation on the web so that the negative reviews do not affect your status even if they exist.
4. Maintaining social media is important
Online reputation management goes hand in hand with social media. So, maintaining a strong social media network is important. A simple Twitter, Facebook, and Instagram account do not actually meet your reputation needs. Unless you have a strong audience base, there’s no point in merely having social media accounts. So socialboost may help grow your network so that your business profiles can come up in the search ranking.
5. A full-proof branding always pays off
Branding is a lot more than simply promoting your company’s name. The social profiles of you or your organizations must go beyond to make an impact on the audience. They must learn to relate to you.
6. Blogs say a lot!
Blogs are a key part of the reputation management of any organization, its products, and services. Let your audience know about the latest gigs and happenings and you will come closer to them. Making an impact on the emotional plane will help you win trust.
7. Avoid getting into online arguments
Take part in discussions but avoid arguments. It will have a negative impact on your hard-earned reputation. No matter how popular you are, at the end of the day, you have to please your audience.
8. Protect the identity of the people contributing to your business
While maintaining social media for your organization, consider making and maintaining separate accounts for the executives and founders as well. The more you give importance to your people, the more will increase your credibility to the global audience. By doing this, you can earn fame right from the nascent stage.
9. Authorship makes a strong impact
While authorship brings credibility, it also creates a strong and steady impact on the audience. This is especially applicable for the founder, who is closely connected with the business. A strong impact leads you to success without making the least efforts.
10. Learn to apologize
If you found yourself making a mess, do not delay to apologize. Otherwise, you may face a negative impact which might be detrimental to the path of your success. Apologizing for a mistake will make you popular and increase your credibility to the potential audience who are most likely to be your successful leads.
There’s a lot more than these ten points. Online Reputation is a matter of time and if done properly it yields long-term success.