Are you an entrepreneur? Starting up a new business is a mighty difficult task, to say the least. For small businesses, the major task ahead is to get as many clients as possible and to survive the competition of the market. Every business in today’s world relies on the Internet to drive business to a large extent. Having a website is the primary requirement for every business. However, simply having a webspace is not going to do much good unless you ensure that your website ranks high when relevant search keywords are entered. That is only possible by implementing a strong SEO strategy. So, what are the things that a small business should do to ensure the best SEO? Let’s take a look.
1. Pick the Right Domain Name with local Extension
Make sure you have a domain name that is in sync with the product or service that you provide. Having the right domain name ensure better traffic to the website as it allows the search engine to bet categorize the website. Small businesses are mostly operating in the local market. Having a local domain is also the smartest way to do so. This will make sure you get the right traffic to your website and your website turns up in the local search results.
2. Secure your site with HTTPS
Security is a key factor that not only ensures a better user experience but also results in a higher rank in the search engine results. It is imperative to ensure that your website has HTTPS security activated.
3. User-friendly and responsive website designs
The website needs to be responsive in today’s world. A responsive website design is always most user-friendly. The number of devices is ever-increasing and the varying dimensions make it mandatory for the websites to be responsive for the best user experience.
4. Speed up your web with AMP Tags
The use of mobile devices is on the rise and growing at an astounding rate. The low data charges for mobile devices, the decreasing cost of the devices, and the ease of use have made mobile devices one of the primary means of accessing the Internet. As recently declared by sources from Google, AMP or Accelerated Mobile Pages are being provided higher ranks in the search results made by various mobile devices. Currently, mobile devices are growing at an accelerated pace which is resulting in the growing importance of AMP websites. This not only ensures better rank but also better user satisfaction.
5. Improve Your Website SEO
Improvement of onpage SEO is highly essential. It is essentially the process of optimizing the website itself by using better content, indexing the website, using a site map to allow the search engine to better find relevant content in the website, and redirecting traffic. If you are unaware of the best SEO strategies, then you may want to contact a team of professionals like those at Octiv Digital to see if they could help.
6. Analyze your Compititors
Analyze the strategies being implemented by your competitors. As a new and growing business, it is essential to keep up with the changing strategy of the competitors. This will help you in formulating strategies for your business as well.
7. Promote Your Website Online And Get More Traffic
Online promotion is very much effective. With the various social media platform bringing promotional opportunities, the online platforms to promote a website is ever-growing. Take up this opportunity to increase traffic to your website as well.
8. Set up social media accounts
Social media accounts are essential for better brand recognition. It is the fastest way to communicate with the target market and that too at virtually zero cost. Setting up a social media account for your business is a smart move that helps with SEO as well.
9. Analyze and monitor your results
Google offers great analytics tools. There are other tools available as well. Integrate them within our website for insights and information about your website’s performance.
For a new business, SEO plays a pivotal role. A good SEO strategy implementation can be the difference between making or breaking the business. Make sure you make the right choice.