Instagram offers a wide range of flexible features that let businesses engage audiences. Whether showing minutes-long behind-the-scenes footage through IGTV or using Reels to promote your products, the platform can help you connect with customers meaningfully.
Promoting well-performing posts with Instagram ads lets you target new customers directly within the app. Here are 20 different strategies you can try right away.
Hashtags are a key way for Instagram users to discover content. Using hashtags is one of the most effective methods for creators and small businesses to expand their audience on the platform.
When choosing hashtags, it’s important to be consistent and relevant. Irrelevant hashtags won’t help your audience find your posts or Reel and may discourage people from following you.
To find appropriate hashtags, search for ones related to your business in the search bar. As you type, the app will show suggested hashtags that relate to your search and are commonly used. It’s also good to vary your hashtags to reach a diverse audience. This might take longer because you’ll have to research new ones each time, but it will help you avoid getting a limited audience.
Promote Your Posts
There are countless ways to promote your Instagram posts, from hashtags to engaging captions. But the best way to drive more engagement – and ultimately more sales – is by posting high-quality content.
To do that, you should post regularly (a couple of feeds a week and a few Stories daily). But it’s also important to assign the right kinds of content.
One effective way to demonstrate how your products are utilized is by showcasing user-generated content on social media. This approach enhances credibility and personalizes your business. Another option to expand your audience is using paid ads to promote your posts and Stories on Instagram. This Instagram promotion allows you to target specific demographics with content that aligns with their interests.
Offer a Discount
Instagram offers features that allow you to promote your products or services on the platform. These include Instagram shops, which provide a customizable e-commerce storefront for your business, and shopping tags that appear in feed posts, reels, and stories to help drive product conversions within the app.
You can also share your products on Instagram with a discount to attract new followers and increase engagement. For example, you can run a countdown on your story to encourage people to purchase in the next 24 hours.
Instagram influencers often use coupons to attract new followers and increase engagement, resulting in high ROI. They can even get paid by couponing on Instagram, a lucrative way to make money. With professional Instagram growth services, you can include a link to your promo code in your Instagram bio.
Encourage Followers to Share
To increase the visibility of your Instagram posts, it’s important to encourage your followers to engage with them by liking and commenting. This is because the algorithm is primarily based on engagement. This will make your content easier for people to discover, leading to increased business.
Using Instagram Ads, you can promote a post that links to your online store or website and drives your audience directly to your products. To maximize the impact of your ads, ensure they are optimized for conversion and include a clear call-to-action.
An effective way to motivate your followers to share your content is by organizing an inspiring Instagram contest with a reward that appeals to your target audience. You can increase the chances of your content being discovered by using hashtags.
Encourage Followers to Follow You
To convert your followers into customers, encourage them to follow you on Instagram. This will allow them to get updates when you post content and also helps you reach a wider audience by leveraging the platform’s algorithms.
Stay moderate with branding on your posts, though. People use Instagram to view photos and videos, and putting less text can distract from that experience. However, you can add your logo to the corner of an image or include it in a small way in your caption.
Another way to encourage Instagram followers is by posting behind-the-scenes images. This will build trust with your audience and help them feel like they’re a part of your brand. You can also repost user-generated content with a branded hashtag and retweet positive comments and reviews.