Standing out at an art fair ain’t easy, especially with the artist after artist lining the aisles. If you wish to be the best at the craft shows and events, you must know how to compete with all the booths. Presentation and professionalism can go a long way in making an impact on your art fair customers. There is something about art & craft shows that can give a boost to your skills. Making a handsome profit at crafty shows is easier than you think.
Here are a few do’s and don’ts that can help you achieve your art fair goals.
Do’s and Don’ts for selling your art at Craft Shows Like a Pro
1. Do Your Homework on Local Craft Shows
You cannot always tell which shows will translate into sales success for your art. Big, reputed shows with around $5,000 entry fees might not worth the hype, and shows that do not appear to be hot-shot might prove to be very profitable for you.
Read as much background as you can before you decide to exhibit your art. Watching to see how other vendors are doing in your category can help you set up your booth to a great extent. Don’t be shy about asking vendors directly about their experiences. You can even ask them which other shows they like best.
2. It is Essential to Present Your Booth Well
Presentation is the key to stand out at a craft show among thousands of other impeccable artists. Having an enticing setup is the best way to lure potential buyers to your booth. If you are trying to make maximum sales, you must be willing to invest in a high-quality, colorful sign of your name or an attractive business logo.
Your best pieces or the masterpiece, if you may, should be arranged strategically in places that are sure to catch the attention of people browsing from a distance. And if you have some awards that show your expertise, you must not shy away from hanging them.
3. You Must Appear Interested and Interactive
While you are exhibiting your art at art festivals and exhibitions, you must avoid getting coming off as preoccupied. The worst thing you can do while exhibiting your art at events near me is to eat or read. If you need to eat, you can always step behind the booth for a quick bite.
4. Don’t Clutter Your Space
Piling up a lot of stuff on your booth can overwhelm your customers. Between furniture and your art pieces, you must make sure that your booth is not too stuffy. You must avoid blocking access to your art with redundant tables at all costs. It would help if you can decorate your booth with a crisp and inviting aesthetic.
5. Know Your Audience Before Setting a Booth
You would not want to exhibit your art at an event whether the audience appears to be totally detached from art. It is essential to choose the event that has a welcoming and interested audience. And for that to happen, you need to do your research on what style the audience will respond to so that your art is not something they can miss out on. The more interested and engaged potential buyers are, the better.
These do’s and don’ts can help you exhibit your art effectively at reputable vendor fairs. Maximizing your profit at the fairs does not seem that difficult now, does it?