Although tiktok is geared toward a younger audience, it has also attracted the parents and grandparents of the initial target group. TikTok is a perfect storm of psychological techniques employed by marketers regularly an opportunity to transform your life and a place where people can express a wide range of intense emotions. Even though the videos are usually short, there is plenty to see and explore on the social media platform.
We have listed the seven most important features that made it popular.
1. Scrolling Gives You More Dopamine
Scrolling makes it so easy to try for another dopamine hit that it’s even possible to do so unintentionally. Even if you scroll by accident, you’re likely to watch whatever you see if it’s something you’re interested in. Anyone who uses social media knows that not all posts are created equal and that some are more appealing than others.
2. Targeting People With Short Attention Spans
The videos with a shorter span attract people who have a short attention span. This is one of the most important features that made TikTok more popular among youngsters. It is most loved by people because of the format of the video.
3. The Ability to Use Music That Is Copyrighted
TikTok stands out among other social media platforms because it allows users to use copyrighted music as long as it is downloaded from their website. Because TikTok has a Copyright License Agreement or IP Licensing Agreement with numerous labels and artists, you can utilize copyrighted music on TikTok but not on other social media sites like Twitch or YouTube. Record companies immediately realized the value of allowing TikTok users to utilize their music, as it provided some of the best free promotions available on the internet.
4. The Algorithm of All-Knowing
The algorithm used by TikTok chooses which videos will appear on your For You page. According to TikTok, the algorithm generates a stream of videos based on your preferences to assist users in discovering the types of content and producers they want to view. TikTok determines your interests by looking at the accounts you follow, accounts you’ve hidden, where and what you comment on, what you choose to like, what you choose to forward to others, your favorite videos, videos you’ve told the app you don’t like, and videos you’ve reported.
5. Every week, a new trend emerges.
Trends began with dance videos and have now expanded to include a wide range of video genres on TikTok. Some trends need the inclusion of audio snippets from famous videos, TV shows, or even other TikTok posts by the author. Other trends include creating slide displays for certain songs, such as Edison Lighthouse’s Love Grows. TikTok trends may also include playing practical jokes on your friends and recording their reactions.
6. Using TikTok to Find Communities
TikTok aspires to be more than just a place to find enjoyable videos; it aims to be a place where individuals can connect with others who share their interests and celebrate what they care about. You can find groups dedicated to various fashion styles, lifestyles, geographical areas, or any other way you wish to identify yourself on the social media site. Being willing to locate individuals who are like you and communicate with them by commenting on each other’s videos, liking their material, and collaborating on videos is an important part of being successful on the site. Many users try to buy TikTok likes to increase their popularity.
7. The Possibility of Fame
By upgrading your account from a standard account to a TikTok Pro account, TikTok makes it exceedingly simple to achieve success. This will allow you access to various account statistics, such as the popularity of your videos. You should think about the types of topics you’re interested in while deciding what kind of content to post on your account.