France, the home of the Eiffel Tower, has a flourishing SME (small and medium enterprises) industry. The majority of the businesses in France come under the classification of an SME.
Retail and restaurant businesses account for a whopping 20% of all the small businesses in France. There is a high saturation of such firms throughout the country.
Being a small business poses tremendous challenges due to budget constraints. Many businesses cut corners to sustain and grow. Firms with a tight budget often consider marketing and advertising a wasteful expenditure. However, advertising the business is vital to acquire more customers, increase sales and grow the business.
For retailers and restaurant owners, advertising their business in their local service area is more beneficial than advertising in the whole city. While the average cost of acquiring a billboard starts from $437 a month, leaflet distribution does not burn a hole in the pocket. This is why guerilla marketing tactics like leaflet distribution in France is a better option than online advertising.
Tips for Designing a Flyer
1. Create Concise Content
The content of your flyer determines the success rate of your distribution campaign. When making a flyer, the aim is to provide relevant information to the target audience which is easily understandable and short.
The size of the standard leaflets puts a word limit on your content. So, refrain from writing a 500-word article. Instead, present the value proposition in bullet points and subsections to make it precise.
Moreover, ensure you provide the basic information like the address, contact information and timings.
2. Make the Leaflet Visually Appealing
Writing high-quality content on the flyer is necessary to attract people to your store. But, the flyer must be visually appealing as well for people to even bother reading them.
Use high-quality images of your products, menu items and the store on the leaflet to entice the target audience to read your flyers.
3. Do Not Forget the CTA
A call to action (CTA) is a phrase used to motivate the reader to perform the desired action. Once you have captured the reader’s interest with great content and high-quality photos, it is essential to tell them what to do next.
For instance, phrases like “Visit the store to avail the best offers” or “Call now to reserve your tables” can be deemed as CTAs.
If the people like the value proposition, they might follow your CTA.
3. Choose the Right Size
The most commonly used flyer size is A4 (8.5” x 11”), but you can choose other sizes of paper as well. If you wish to save on printing costs, you can even half the paper size and print horizontal leaflets. So, instead of one flyer measuring 8.5” x 11”, you will get two measuring 8.5” x 5.5” from a single A4 sheet.
An effective flyer is concise, colourful, and provides valuable information to the right audience. One significant factor of the flyer distribution campaign’s success is choosing the distribution areas. In cities like Paris and Le Mans, retailers and restaurant owners should stick to the tourist areas for leaflet distribution in France. So, carefully assess your target audience’s location. Do remember, a well-designed and strategically distributed flyer can help retailers and restaurant owners to attract more customers to their stores.