The massive changes in the Google algorithm in recent times have made website SEO necessary more than ever. Not only because it helps to increase the visibility of your website, but also because it is crucial for growing your business. Quite obviously, webmasters tend to implement all possible strategies that could keep websites ranking better in the SERPs. In this blog, we will talk about the 5 best Google products that will help you get your business to thrive better in the virtual world.
Google My Business
Google My Business is among the high potential Google products that help to increase the visibility of your business. Thus, it opens up the possibility of getting more customers. With this feature, you can directly get connected with your targeted customers. By using this feature, you can present yourself in Google Search, Maps, and Google+, thus getting your business.
Post exciting videos about your products and services on YouTube and that too for free of cost. Audio visuals always have a compelling effect on the viewers. This way it will be easier to attract the attention of the audience in the quickest manner possible. Moreover, videos often carry a lasting effect, which influences the business.
That’s a free product from Google, where you can easily set up your business blog. All you need for this is to sign up and create a profile. And you are good to go with a business blog. Start one and soon you will find an increasing audience. Blogging for your business increases interactivity and thus opens up avenues for your business.
Google Keywords Planner
With it, you will be able to find the top keywords that will increase your searches on the web. Moreover, you can check out the number of local and global searches of any particular keyword and accordingly plan to use it for your product, services, and website. A digital marketing company uses the keywords planner to find the keywords for organic and paid searches.
Google Search Console
Google Search Console was the Google Webmaster tool but now they changed its name. You get free access to know how’s your website performing in the search engines. So you can know website indexing status, search queries, URL inspection, site backlinks, and diagnostics help to build a Google user-friendly site.
It is another important SEO tool that helps to track and report website traffic from different sources like search engines, social media, referral sites, direct and more.
This tool is very helpful to improve website speed. PageSpeed Insights analyses the content and images of a web page then generates recommendations to make that can load faster on all the devices – mobile, tablet, and desktop.
Few more tools that you may also use – Google AdSense, Google AdWords, and Google Alerts.