Text message marketing is an easy, effective way to connect with your customers. Here’s everything you need to know about this growing form of marketing.
What Is Text Message Marketing?
Text message marketing is sending messages to customers via their mobile devices. Text messaging has become one of the most popular forms of communication between businesses and their customers. Businesses use text message marketing from customer service to lead generation and sales.
How Does Text Message Marketing Work?
Text message marketing works like any other form of direct or email marketing. A business sends a text message to its contacts list and sometimes offers an incentive for them to respond. The response can be anything from entering a contest or prize draw, responding with a simple yes or no answer, or even clicking on a link that takes them to another page where they can purchase something immediately. You can use short code texting, which allows you to send short messages to another person’s cell phone by entering a short code (usually 5 or 6 digits) into your text message provider. The following are some benefits of text message marketing:
1. It’s More Direct
Text messaging is a great way to reach consumers on their smartphones. The text message marketing process starts with creating a list of contacts who have consented to receive text messages from you. You can send them personalized messages relevant to their interests, preferences, and behaviors. The best part? Text messages can be sent anytime – day or night – so you don’t have to worry about waking anyone up. Text messages are read within three minutes of being received, which means you’ll receive an instant response from your customers. They’re also easy to track because you’ll know how many people opened them, how many times they were opened, and who clicked on the links inside them. That way, you can see what marketing campaigns work best for your business.
2. It’s Interactive
When someone responds to a text message, you know it’s an individual interested in what you have to say. It’s much easier to personalize a message when it comes directly from one person to another rather than going out over mass channels like social media or email blasts that could go out to anyone and everyone on your list. It also costs less than other forms of advertising because there aren’t as many intermediaries involved in getting messages through.
3. It Is Inexpensive
This is a great way to offer special discounts and promotions. You can also use it to thank customers for their business or even send them birthday wishes! It allows you to target a specific audience. For example, if you have a new product that you want to promote, you can send out a text message alerting customers about it. If they are opt-in, then they will receive more messages from you about that product.
4. They are Personal
Text message marketing allows you to send a personalized message directly to your customers’ phones. This means that your messages will be read, and they’re likely to get a response from your customers and potential clients. The more personalized your text message is, the better it will be received by recipients and the more likely they are to respond positively.
5. Text Messages Can Be Sent to Multiple People At Once
Unlike some other types of media, text messaging allows you to reach multiple people at once rather than communicating one-on-one. This makes it possible for your business to connect with customers in a way that feels personal and relevant but doesn’t take up valuable time or money on your end.
6. Compact Information Delivery
It’s possible to fit a lot of information into a text message – more than you could ever get across in an email or social media post alone. And unlike social media posts, you know that your contact has read every word because they can’t scroll past it or skip over it as easily as they might with other communication methods like email or Facebook Messenger (which doesn’t allow you to send bulk messages).
Text message marketing has become so popular that many people use this service today. It’s great to know that you can reach out to more people with this strategy and get the same perks from using it. As long as you have a solid foundation for your business, there will be little reason for you not to succeed when you use text message marketing.