For most businesses to succeed these days, they need some sort of online presence. This could be a website, social media presence, or even on a search engine map. Thankfully, creating this presence is pretty easy; it’s promoting the presence that can be a little difficult. Fear not; there is an abundance of hints and tips that can be used to improve your online presence. Here are just a few;
SEO
Search engine optimisation is critical when it comes to success online. With the right tactics, products and web pages can become more visible in a search engine results page, which results in more consumers finding them, looking at them, and even changing their purchasing habits. SEO can quickly improve a website’s organic traffic and help a business become more competitive.
SEO is an umbrella term for a lot of smaller tactics that can be used. Essentially, every element of a website can be optimised so that a search engine can easily recognise what’s on a website and rank it appropriately on a results page. Key elements to optimise include content with keywords, page titles, coding, and images and videos. Before optimising your web pages, you can do a keyword search and find out what your consumers are looking for. You may want to reach out to a digital marketing agency like Itonic for assistance if you are unsure how to perform the search. Once you know this information, you can then optimise your site so that you can be found and meet consumer needs.
PPC
Pay-per-click is a form of paid advertising. You can pay a search engine to rank your site within the top three websites when someone makes a search query. Of course, many other businesses will be doing this, and to make sure everyone has the opportunity to appear at the top, bids are made for the advertising space. When a search engine accepts the bid, the site will appear on top of that bid. The sites chosen are often changing for fairness. If you appear on top, but no one clicks the PPC, you will not be charged. The bid is only cashed if someone clicks the link. The same rules apply if you make a PPC ad on a social platform.
PPC marketing allows you to target a specific demographic or keyword selection. On a search engine results page, you will likely focus on keywords and phrases that are being searched for. These keywords could relate to a product or service you sell, a FAQ page, or even a location. With PPC advertising on social platforms, you can narrow your ad to target specific demographics such as age, gender, hobbies, etc. For example, say you were a mechanic, you would want your ads to target someone who was of legal driving age and owned a car on social platforms. Any other demographic wouldn’t be relevant. Whereas with a search engine PPC, someone may be searching for mechanics near them, and you can focus on keywords and location as that is more relevant.
Video marketing
One of the biggest trends in recent years is video marketing. Many marketers have reported that by including some sort of video content in their marketing materials, they have increased engagement and web traffic. That’s mostly because videos are often easier to watch than reading a summary and because they’re an eye-catching medium as well as convenient!
Videos are incredibly versatile, so they can be used for all kinds of materials and businesses. They can display products and services with ease, inform consumers, and build brand recognition. Not to mention, they’re easily shareable, which is ideal for improving reach. Plus, when optimised correctly, they can easily enhance online visibility too. If you want to succeed online, including video marketing somewhere in your marketing strategy is wise!
