How to Improve Your website’s Google Rankings


Australia has been among the leaders in eCommerce for the past few years. In 2020 alone, they have accumulated approximately $25.7 billion in revenues. The region is just some of the country’s hotspots for eComm activities, and experts predict a progressive development in the following years.

The country’s success did not come by chance. A lot of their progress is attributable to their skilled digital entrepreneurs. They are aware that your business’s growth heavily relies on the quality of traffic. On the other hand, lead generation and sales conversion depend on optimising your content using SEO.

Today’s article will tackle the essentials of SEO-friendly content and how you can optimise them to rank higher in search engine platforms. So without further ado, let’s begin.


First and foremost, you have to prioritise optimising your publications by making them more SEO-friendly. It means that you have to pattern your content with the best practices or guidelines required by search engine applications such as Google, Yahoo, or Bing.

High-quality and relevant content will increase your site’s authority. As a result, it should improve your online visibility and lead generation.

A marketer can create SEO-optimised content by following the set of guidelines below:

  • Strategically placing focus keywords throughout your writing
  • Utilizing your H1s and H2s
  • Adding at least one internal and external hyperlink
  • Creating an optimised meta-description and SEO-title
  • Using specific images with the right size

By diligently and consciously complying with these standards, you increase your authority and chances of getting a good ranking on Google.

Update Regularly

Search engine authority places high importance on your site’s activity as well. For example, you will lose your ranking in Google if you are not active for several weeks. The next question that one may is the frequency of publications. The answer is you may have to post content at least once a week.

But if you’re aiming to rank higher, especially if you own an affiliate marketing website or dropshipping store, you may have to publish one post daily. Doing so should maintain your site authority and ranking.

Utilize Meta-Information

Aside from the core content, you also have to optimize the following:

  • Title – it is the title description you see on search engines.
  • Meta-Description – it is the content description you see on search engines.
  • Images – the pictures in your content should have the focus keyword in the alt-description. Also, it needs to have the right size and dimension for upload purposes.

Most search engine applications like Google and Yahoo require you to set your publications based on their specific standards.


Whenever you create content, you need to take note of two types of hyperlinks—internal and external links. Internal links are publications located within your website. When your audience clicks them, it redirects them to your other content. On the other hand, external links redirect you to posts from different sites related to the idea you are referring to.

Each publication must have at least one internal and external link to pass SEO standards. Also, you have to ensure that the hyperlinks are related to your content if you don’t want to lose credibility to your audience.

But if you’re still not sure of where to start or how to use SEO to your advantage, then it is advisable to seek consultations from an online marketing gurus for SEO in Brisbane.

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