There are many ways to promote a brand, product, or service. Online advertising, social media marketing, search engine marketing, billboard advertising, TV & radio ads, brochures, posters, and banners are just some of the available options. Business owners can also decide to run a special sale, such as a seasonal sale, opening sale, or just a promotional sale event. Whatever the case, business owners need to invest in marketing, if they want to attract more customers. It is important to note that the end goal is not just to attract customers, but to retain every customer who walks into the business premise. To achieve this goal, business owners have to offer top-class products or services, and exceptional customer service. Giving away freebies is also a great option.
The Use of Promotional Sweets
It’s important to note that there are many different types of promotional products that business owners can issue to their customers for promotional purposes. There are branded toys, pens, water bottles, coffee mugs, USB drives, umbrellas, caps, t-shirts, mugs, keyrings, and scarves. Since these products are branded, they can serve as mobile billboards as your customers will have to use them in public, so other people will notice your brand and start associating with it.
While most people will be happy to receive any of the gifts listed above, the best way to create a lasting impression is to offer clients branded sweets and confectionery products. By tingling the taste buds of your customers, you will be able to leave a lasting impression on each of your clients or customers. After all, your brand will be associated with a pleasant or sweet taste. The next time the customer thinks of doing some shopping or getting a given service, their mind will immediately go to your brand.
It is important to note that confectionery products have a limited lifespan, so they should be ordered when they are supposed to be used, and not for use at a later date. They also come in a variety of shapes, sizes, and packaging. The branding can be on the sweet itself or on the product packaging. Whatever the case, be sure to have the supplier brand each product before delivery.
Types of Promotional Sweets
As noted above, promotional sweets come in different shapes and sizes. The packaging also differs greatly. Some of the most popular promotional sweets include chocolate, bonbons, mint, chewing gums, lollies, and jolly jelly beans among others. In addition to the sweets, you can also add biscuits, salted snacks, nuts, and dried fruits among other types of sweet edible products. All these products should be branded with your signature colors and logo. Popular branding techniques include sublimation, flexo, and offset printing among others. You will need to discuss all your options with the supplier before placing your order.
Since this marketing strategy relies on the ability of the promo products to tingle the taste buds of your customers and create a lasting impression, you can also decide to issue out drinks to customers as a way to promote your brand. This can be drinking water in branded water bottles, tea bags, or coffee among others. These are drinks that people consume on a daily basis, so they will be well-appreciated. Besides, nutritionists recommend the intake of at least 8 glasses of fluids on a daily basis, so handing out promotional drinks to your customers will serve two important functions.
Factors to Consider
i) Branding
There are many factors that should be taken into consideration when thinking of using promotional sweets. One of them is branding. You have complete control over the branding of the sweets you order. You can have your logo appear on the actual product or on the packaging. To get the best results, both the product and its packaging should have your logo or company name. You want your customers to notice your brand before they open the sweet as well as when enjoying the sweet.
ii) Cost
The main advantage of using promotional sweets is that they are cheap, each costing just a few cents. However, some sweets may cost several dollars, so you need to keep this in mind when placing your order. After all, you want to keep your costs low and still get the maximum results from your marketing campaign.
iii) Shelf Life
Some sweets have a shorter shelf life than others, so when placing your order, be sure to consider the shelf life of each product. Sweets that have a short shelf life should be handed out immediately, while those with longer lifespans can be kept in storage for special occasions or for the right customer.
iv) How to Issue the Promo Sweets
The key to success when using promotional products, whether sweets, umbrellas, or branded t-shirts, lies in knowing the right gifts to give to different types of customers. You will have teenagers, the elderly, adults, and children, both male and female, walk into your business premise. Your staff should know the right gifts to give to different types of customers as this will help you get the best results possible. The promotions warehouse has a wide range of promotional merchandise that can help you create a loyal customer base.
