Hiring the services of an e-commerce marketing agency is a welcomed idea if you want your business to thrive.
Many benefits come with seeking the help of a good eCommerce marketing company which include; faster results, easy access to specialized expertise, saving more money, essential outside perspective, and much more.
In this article, we will be covering five e-commerce marketing strategies used by good e-commerce marketing agencies.
5 Proven Strategy Used By E-commerce Marketing Agencies
These strategies consist of good marketing tactics that can be used on/off your website. A holistic marketing strategy will drive customer loyalty, build brand awareness, and increase online sales. There is different strategies reputable and reliable marketing agencies e commerce use for their clients to enjoy these benefits. The strategies are;
1. SEO
This refers to the search engine optimization of your online store. This strategy aims to place your business pages among the top 10 results on known search engines like Bing, Google, and Yahoo.
This brings both non-paid and free organic traffic to your website. There are different ways to invest in SEO, and they are;
- Building backlinks from various reputable websites.
- Performing keyword research and also including the keywords in your blog posts.
- Product Descriptions.
- Page URLs.
Investing in SEO and ecommerce web design is hard if you do it single-handedly – that’s why you need to hire the services of reputable marketing agencies like Shopify Marketing agency and Forge Digital Marketing to help optimize your e-commerce website.
2. PPC Campaign(Pay-Per-Click)
This is the major online advertising means for businesses(small, medium, and large). PPC ads offer an impressive return on investment; it is easy to scale and can be backed up by data.
Their main targets are online space, websites, or social media platforms. PPC ads/campaigns are perfect for e-commerce businesses because they lead you to potential customers that are easy to buy.
The most popular platforms to run your PPC ads are Google and Facebook; these platforms bring in higher sales.
One of the foremost benefits of this strategy is that you can freely choose your audience to advertise to and the type of ad you want to be shown.
3. SMS Marketing
This strategy involves sending promotional messages to prospective and existing customers. These messages inform your customers about special offers, updates, promotions, and new product information. Most direct-to-consumer marketing agencies e commerce is successful because they use this strategy.
There are different things your eCommerce store can use SMS marketing for; they include;
- Sales Promotion.
- Abandoned Cart Recovery.
- Customer Service and Support.
- Exclusive Offer.
- Upselling and Cross selling.
Forge Digital Marketing partners with Shopify marketing, and they have Shopify apps you can use to kickstart your SMS marketing.
4. Unique And High-Quality Content
The sole aim of utilizing this strategy is to inform your potential customers about your products, services, and brand awareness.
Helpful content, as you know, attracts interest, so sharing unique and high-quality photos, blog posts, infographics, and videos will engage your prospective buyers.
Once your audience sees something valuable on your site, there will be massive traffic. To implement this strategy, incorporate visuals, share high-quality content on different channels, and focus on user experience.
5. Affiliate Programs
All these strategies wouldn’t be complete without mentioning affiliate programs. Affiliate programs help distribute your brand’s idea to a broader audience. If you want to implement this strategy, get in touch with influential affiliates who will promote your products and services.
Once you hire these affiliates, ensure they do the following ;
- Provide your customers with value.
- Promote high-quality products.
- Do not use excess links in emails to be sent to customers.
- Build meaningful relationships with your customers.
- Offer excellent customer service.
On A Final Note;
Forge Digital Marketing has tested and proven strategies to help your e-commerce brand thrive. Our expert team will guide you through all the processes to make your business successful. Visit our website now to get in contact with us.
