Due to increased digitisation, many companies are now overlooking promotional giveaways in favour of online marketing. What they don’t know is that corporate gifts can help grow their brands.
Besides making your staff feel appreciated, promotional giveaways can improve business ties. This is because most companies no longer prioritise gifting. Moreover, it can enhance client loyalty significantly.
Corporate gifts have always been simple – they are small, branded items used to promote a company’s products and services. In most cases, they can fit on your desk and continually remind you of the gifter.
Factors to Consider When Choosing a Corporate Promotional Gift
1. Think About the Recipient
Like other presents, it is vital to consider the recipient when choosing a corporate promotional gift. For example, you can give an item that creates a welcoming first impression to a new client. If you are gifting a loyal customer, consider doing it on specified occasions, such as the Christmas season or Thanksgiving Day.
Always ensure that you provide quality gifts because mediocre choices can ruin your company’s reputation. Also, avoid giving too expensive gifts, as the recipient might think that you are bribing them.
2. Timing
Finding the appropriate time to present a corporate promotional gift can be challenging, especially if you are a first-timer. If you are in such a situation, the best time to give your present is towards the year-end, particularly the Christmas season.
By starting a holiday gifting campaign, you can leave an excellent impression on your clients. That said, never issue gifts randomly without an occasion. Even if it’s not Christmas, you can choose special days like your company’s anniversary or customer service week.
3. Budget
Your budget is among the most significant factors that affect the gift you choose. If the gift is too cheap, it can create the impression that you don’t care much about the recipient. If it is too expensive, it can interfere with your company’s budget. Even worse, some recipients might think that you are trying to buy their loyalty, which makes your organisation appear unethical.
Thanks to gift hampers’ availability, you don’t have to spend a lot of money on corporate giveaways. You can customise the components to suit your recipient’s taste while promoting your brand.
So, what is appropriate for a corporate promotional gift?
Importance of Corporate Promotional Gifts
Despite being neglected by many businesses, promotional giveaways are as effective as they were. Consumers like them over other forms of advertising because they are tangible and cost nothing to receive. There’s something pleasant about getting something you feel, touch, and use that exceeds the impact of an online or print media advert.
Moreover, consumers are more likely to recall a company when they can touch its products. They also perceive businesses that offer gifts as thoughtful and caring. As a result, they are more likely to become loyal to such brands.
Conclusion
While most promotional gifts are cheap to obtain, branding might require you to increase your budget. However, you don’t have to spend a lot to see returns. Some of the simple items that can leave a lasting impression on your clients include calendars, diaries, keychains, magnets, pens, notebooks, etc.
With every offer, the recipient gets sentimental, and thus is an excellent way to start a lasting relationship.
