Customer analytics is the process of using technology to help retail organizations understand their customers’ motivations and behaviors. The results offer businesses the ability to predict future behaviors and create offers that will attract customers.
The infographic entitled Customer Analytics Can Help Grow Your Business offers a visual representation of what digital signage customer analytics can offer companies like yours. Did you know that digital signage not only helps promote your products and services, but it can also provide the analytics you need to make strategic business decisions?
Sensors and cameras on digital signage outside and inside your physical site keep track of the people coming into the building, their movements and length of time spent in your establishment, and their demographic characteristics. Car counting and tracking helps you learn how many and what types of vehicles are driving by at a certain time of day, and how long they park.
What can you do with this data? You can adapt digital signage to your customers’ ebbs and flows; create messaging that better fits your customer demographics; tailor marketing to those driving by your establishment via cell phone ads; change content on various screens within your site to match what customer behavior – all in real time!
The combination of digital signage and retail analytics is invaluable in collecting accurate customer data, optimizing your marketing efforts and helping you make operational decisions that can help boost your revenue.