Whether your team is answering basic service questions or scheduling test drives, text messaging software allows them to do it all from one unified inbox.
Auto dealerships can also use texting to follow up with previous customers and turn them into lifetime clients. Here are five ways a specialized dealership texting app can make this happen:
Boost Customer Satisfaction
With business text messaging software, car dealerships can stand out, generate more sales leads and increase customer satisfaction. Using business SMS marketing, customers and potential clients can be updated on inventory changes, receive discounts and promotions, and sign up for service appointments. This allows the customer to communicate with the dealership in a way that is convenient and fast while also providing invaluable information for the sales, service, and marketing departments to make informed decisions that drive customer engagement. Unlike email or phone calls, customers can easily answer text messages on the go. Moreover, it is easy for them to respond quickly when interested in a specific vehicle. This allows the dealership to close the sale quickly and efficiently while boosting customer satisfaction and loyalty.
Furthermore, if a customer has issues with their vehicle, they can easily send a picture of the case to the dealership. This allows the staff to identify and resolve the problem, boosting customer satisfaction promptly. By providing exceptional customer service, a dealership can set itself apart from the competition and thrive in this challenging time for the automotive business.
Increase Sales
Boost your sales and attract more customers by using bulk SMS messaging to promote upcoming new vehicle arrivals or special events. Text messages are also an excellent way to send appointment reminders, confirmations, and customized inventory news. Lastly, you can improve customer service by making it easier for customers to communicate via text. Asking for feedback after a test drive or a sales meeting, offering coupons for future servicing, and answering general questions are all things you can do through business text messaging programs designed specifically for auto dealerships.
By integrating automotive dealership text messaging software, you can automate certain aspects of your communication workflow and free up more time for your sales advisers to focus on building personal customer relationships. SMS marketing is much more effective than email campaigns or cold calls, as customers tend to open and respond to texts promptly. Furthermore, a good business text messaging solution offers multiple-user access, allowing all your team members to use one platform and stay organized.
Automate Tasks
Whether to confirm test drive appointments or follow up after sales, text messaging can give auto dealerships the boost they need to grow. It is also a great way to communicate with new and existing customers. By integrating business texting with their CRM, dealerships can have one centralized tool for all customer communication and sales processes.
The dealership can quickly respond with helpful information when a potential customer texts questions or comments. This saves the dealership time and money from answering repetitive phone calls or listening to countless voicemail messages.
Auto dealerships can also automate service reminders and promotions via text. This helps to increase sales and customer satisfaction while freeing up sales advisers for other opportunities. The specialized features offered by the best text message software for car dealers can include promotional coupon codes, special service announcements, and auto-tracking – all of which help generate more leads and sell cars faster. In addition to boosting sales and customer satisfaction, automated texts can save the dealership money in several ways.
Increase Conversion Rates
Car dealerships can increase conversion rates by using business text messaging to follow up on leads, ask for feedback, and more. Text messages are opened more than 90% of the time and read in less than three minutes, so it’s an excellent way to communicate with customers. Text marketing campaigns perform seven times better than email campaigns; links sent via text have a 40% higher click-through rate.
Text messaging software allows auto dealers to send targeted messages to groups or individuals. This means you can target your messaging to customers who are most likely to purchase your products and services, which increases your chances of conversion. You can also use text-based communication to serve customers by answering their questions, scheduling appointments and test drives, and automating follow-ups.
In addition, auto dealerships can utilize automotive text messaging software to foster customer relationships through automated service reminders. These can include oil change reminders, payment notifications, and customized inventory news. Customers highly welcome this transactional communication as it ensures they are always informed about their automotive needs.
Improve Customer Service
Texting allows auto dealerships to send customers a personalized message after each transaction, which builds loyalty and generates word-of-mouth referrals. Text messages also enable dealerships to promote 0% finance deals, free servicing, part exchange offers, and other real-time discounts.
Customers can easily ask questions or get help with their purchase or trade-in through text messaging, which provides a faster and more efficient alternative to phone calls and emails. In addition, dealerships can quickly respond to service or sales inquiries and allow customers to view information online at their convenience.
Dealerships that have a unified dealership text messaging system benefit from a centralized SMS inbox and can assign customers to individual team members via their phone number or extension. This reduces the time spent on phone tags and unburdens service teams so they can better cater to customers’ needs and deliver a smooth, seamless experience from start to finish. Additionally, text confirmations and reminders reduce no-shows and cancellations, which improves customer satisfaction and increases business efficiency.
