In the competitive world of business, making your brand visible to your target customers is a challenge. This is because the customers of today have access to a lot more choices in every niche than they had earlier. So, to make yourself heard amidst the clutter, your brand or business needs to begin somewhere. This is where a logo comes into the picture wherein your brand can be represented in the form of a symbol or image. Now, here comes the key question as to the type of image your business should opt for. However, before delving into that let us first understand what a logo is all about.
What is a logo?
It is a symbol or emblem in the form of a figurative or abstract design to represent your company or brand. It may comprise text or graphics that is stylized using colours, calligraphy, geometric designs, or attractive typefaces. It works as the first step towards branding your business. A logo is a mark of professionalism and quality that your brand conveys to the target customers. It helps in brand recall as powerful imagery can have more impact on your target customers than say, a text.
Watermark logos and logo design company
Now coming to the question whether a wordmark logo is better in popularizing your brand. A wordmark logo represents your company, brand, or product by its name alone. Just look at the logos of Canon, Visa, CocaCola, Google, HBO, and FedEx, among others. Since pictures or images are better retained in the memory than text why not let your brand name be represented in the form of an image (read logo). However, making a watermark logo and making it impactful and memorable for your target customers are two different things.
To begin with, the brand name should be unique and powerful enough for your target customers to take notice. Thereafter, the watermark logo should be stylish and attractive enough to merit attention. To achieve your objective, you may assign the job to a professional and experienced logo design company in India as the latter is expected to be updated with the latest trends and customer preferences.
Wordmark logos better than symbol logos?
In a world full of imitators your symbol logo can be easily counterfeited and similar products made by copycats can be passed on as yours. This can confuse your customers and hit your bottom line. A wordmark logo, on the other hand, cannot be used as it is your business name. Further, symbol or graphic logos can go awry with the imagery not correctly representing a business. This can be boiled down to the wrong choice of image, colours, design, or symbols. A wordmark logo will not give the designers of any logo design company enough scope to go wrong. Also, given its simple design or styling, a wordmark logo is easier to redesign.
Wordmark logos and start-ups
A start-up needs to strike a balance between making an impact in the market and spending. A watermark logo being easier and quicker to make is more cost-effective and less likely to go wrong with the target audience. In fact, such wordmark logos can be made in-house using guidelines available on the internet. However, engaging an agency providing logo design services can help to make the logo appear business-like.
Wordmark logos are flexible
When a symbol logo is scaled up or down and represented in different forms of media, there is a likelihood of it getting skewed in appearance. However, a wordmark logo can be scaled up or down without impacting its appearance. It can be easily represented in media like brochures, flyers, business cards, banners, web pages, and products, among others.
Since a logo is arguably the first brush a customer can have with your brand or business, it should be impactful. A wordmark logo can score over a symbol logo when it comes to scalability, use of colours, cost, or even counterfeiting. It is relatively less risky in representing your brand, company, product, or service than other logotypes. Further, since your business may change (read grow) with time, your logo should be easy to upgrade – either in-house or by engaging a professional logo design company.
Additionally, brand awareness is everything when it comes to marketing. Having an impactful logo is a great step, but you can take it even further by customizing your product packaging so clients know right away when their orders have arrived. Nowadays, you can customize packaging, including shipping boxes, bags, tissue paper, and tape.