Home to the prestigious University of North Texas and Texas Woman’s University, Denton is one of the few places that have made the ranks of popular cities in the US. The town is highly business-friendly, but the pandemic has led to most businesses moving online. If you too own a business in the city, a web designer and developer can help you create a website that can skyrocket your sales.
In the past couple of years, Denton saw the Ericsson 5G smart factory opening and the Black & Decker distribution center. With policies such as property tax exemption on goods detained for 175 days or less, the city makes doing business more attractive.
You can take advantage of these benefits and take your business to the next level. All you need to do is follow the steps mentioned below to make your website conversion optimized.
Understand the Difference Between CTR And CRO
Click-Through Rate (CTR) is the number of clicks you get on your ad per number of impressions. Conversion Rate Optimization (CRO), on the other hand, is the number of people who place an order on your website. Your focus should be on improving your CRO because sales matter at the end of the day.
Spell Out Your Unique Value Proposition
We all know that conducting business online requires you to stand out of the crowd, but that is not enough. You also need to highlight what is unique about you and how it benefits your clients. This can be done by making your landing page speak about your uniqueness. You can hire a Denton web design company to create a website that focuses on your value proposition.
There are many instances when customers place items in their cart but do not check out. This is where follow-up marketing comes into place. You can send reminders, offers, discount coupons, and freebies to such customers to nudge them into making a purchase. Your website design can include features such as follow-up marketing, where customers are automatically sent reminders about the items pending in their cart.
Add a Social Media Link
The world is highly sociable, and your business should be too. It pays off to have an active social media profile. You can add your social media handles on your website so that visitors can look at another side of your business. Platforms like Facebook, Twitter, LinkedIn, Instagram, and many more allow you to display your community outreach activities, social activities, and business activities.
Flexibility is the Magic Word
There is no one-size-fits-all approach in marketing. The formula that yielded great results yesterday will no longer give as good results tomorrow. Therefore, you need to keep your website fluid and customize it regularly to remain fresh.
Denton is a small community that allows many benefits for business owners. You can benefit from these policies by creating a website that focuses on conversions rather than impressions. The above will help you design your website that yields better conversions and boost sales.