Every single year 660,000 new businesses register in the United Kingdom alone. With 42% of startup businesses failing within the first couple of years of trading, there is now a need for a clear marketing strategy more than ever before. 2024 has been a confusing year, to say the least, with the market constantly adapting to the new norm, it is crucial that you stay ahead of the trends and correctly market your business.
In this article, we aim to cover some of the best ways that you can market your business in these uncertain times. Taking the tried and tested marketing techniques that have worked for hundreds of years such as word of mouth and physical prints and pairing them with the new age of mobile users and online dominance.
Investing In A Mobile Optimised Website
It all starts with a website, something that you will hear every marketing company bang on time after time again. In this day and age, a website has become just as important as the front door to your store. By investing in a website you are essentially building a shop that is open 24 hours a day and 7 days a week. Better yet, it works without a single employee having to spend time running it.
The single most cost-effective way to stand out is by investing in a website you can be proud of. A website that delivers your brand message efficiently to visitors regardless of what device they are visiting you from. It doesn’t matter what industry your company falls under, a website allows you to connect with your target customers at all times.
Optimisation For Leading Search Engines
Now you have a beautiful website. It’s crucial that it can be found by potential customers searching within your local area. There is no point in having a website if only your friends and family with the exact URL want to take a peek, it’s time to turn it into a money-generating machine. By optimising the website for all major search engines you can make sure that your business is found when your ideal customers need you most.
Building An Engaged Social Media Following
We now live in a day and age where the average person spends 2 hours and 25 minutes on social media every single day. It only makes sense that your business is right in front of these people. Whether your target customer is young teenagers or you’re after the average homeowner, everyone is spending time on social media. It’s just a case of creating the right sort of content that connects with them and encourages them to interact with your brand.
Sticking To Traditional Print Marketing Methods
Enough of the modern world of a business, let’s take a look at the traditional marketing methods which have withstood the ultimate test, the test of time. Digital Prints London is a tried and tested solution for getting your brand noticed. Covering everything from posters in your local supermarket to leaflets handed out to you when you’re walking down the high street, these forms of marketing are a great way to interact with those in your local community.
There is no golden formula, marketing in the modern world should be a mix of all these different channels plus many more. The best advice we can give you is to take the time to fully understand your target market and implement a strategy that interacts with this market at all stages in their lives. Regardless of the product or service you offer, marketing is an essential tool to get your message out to the masses.
