There are many different ways to attract and retain Gen Z. One of the most effective tactics is to create a social media campaign, and another is to offer jobs online. Regardless of what you do, make sure you’re catering to the needs of your target audience, so they’re willing to come back to your location. In addition, make your product or service easily accessible.
Mobile payment options
The combined purchasing power of millennials and Gen Z will shape the world of commerce for years to come. As businesses become more digital, they need to know how to cater to the needs of younger consumers. Fortunately, new payment technologies are catching up to keep up with consumer preferences.
Millennials and Gen Z are especially fond of mobile payment systems. According to the Logica Research study, 6 in 10 Gen Zers prefer using a mobile device to purchase digital goods. This is a positive sign for businesses that want to serve this generation.
Despite their preference for electronic payments, Gen Z still uses cash regularly. Nearly 4 in 10 consumers from this group use cash to pay for in-person purchases. Moreover, they believe that in the future, they will use less cash.
In addition to their usage of debit cards, many consumers from the Gen Z cohort also make use of credit cards and digital wallets. However, they are skeptical about traditional financial institutions.
As the number of mobile consumers continues to increase, more retailers are embracing contactless payments. Contactless payments can be made by tapping a phone or card against a payment terminal. These transactions are more convenient for customers, who do not have to deal with cash.
While cash remains the preferred method of payment for many consumers, many young adults are also willing to try other authentication methods. One way to keep up with consumer preferences is to offer as many payment options as possible.
Businesses that do not accommodate the needs of millennials and Gen Z may suffer from decreased customer loyalty and lose customers. Live commerce is a popular option with millennials, and companies that implement it see a 20% increase in the share of the younger audience.
Adapt your app to their habits and needs
If you are a vendor of the liquid ilk, you should be aware of the latest and greatest. Adapting to the new kid on the block may require some serious strategic planning, but the rewards should be well worth the effort. Aside from cashless payment options, a little care and consideration can go a long way toward retaining younger customers. Using the right tech to promote brand awareness is also a good idea.
There are a variety of mobile apps on the market, but the best ones take advantage of a company’s proprietary data to create personalized customer experiences. One example is a machine learning and artificial intelligence (AI) platform called Pandorabots. The company has been working with Coca-Cola on a number of innovative initiatives, from artificial intelligence technology integrated into vending machines to a new line of apps for eCommerce customers. Among the many innovations, one of the best features is the ability to customize digital offers based on customer location and preferences. This could spawn new revenue streams and help drive sales in other areas.
The old adage goes that age is no excuse for ignoring the needs of younger demographics. Providing the newest and coolest technologies in your vending machines will go a long way toward keeping your clients happy. Of course, if you do not have a marketing budget, you can always outsource the technology to a firm such as Pandorabots. Similarly, if you are a vending machine seller or operator, a quick audit of your current vending machine lineup and maintenance schedule will go a long way toward helping keep your business running smoothly. Adapting to the needs of today’s young clients is a win-win situation for all parties involved.
Retargeting
If you’re running a vending machine business, you’ll want to pay attention to the needs of younger customers. You’ll also want to offer flexible payment options. Retargeting your advertising can help you do both.
The most basic version of retargeting involves displaying targeted ads to visitors who visit your website. This is not only an effective way to generate sales, but it also helps maintain your audience’s loyalty.
A retargeting campaign can be conducted using media advertising, Google Ads, or Facebook retargeting. These ads serve as reminders to complete a purchase. They can also entice hesitant customers to return to your site.
One important thing to remember when retargeting is that it’s not always possible to track a visitor’s device. However, you can use their IP address, location, and gender to target individual users.
When you have a limited budget, you don’t want to waste money on ads that are not relevant to your audience. Also, be sure to keep your frequency of retargeting at a minimum. Displaying ads too frequently can irritate users.
Another useful retargeting tactic is to send emails to visitors. For example, you can email them an invite to a free trial. Providing a free trial to new visitors to your website can get them to buy something.
Some retargeting platforms can even send automated retargeting ads. While these are more complex than simple ads, they can be effective in getting more conversions.
To really convert leads, you should be using a marketing software program to collect information on your visitors. For example, you can run a retargeting campaign with your Mailchimp account. It can automatically send visitors an email after signing up for a mailing list.
Coca-Cola’s vending machine campaign
Coca-Cola’s vending machine campaign is a clever marketing tool that has gained viral popularity in many countries. It carries a message that encourages people to share the joy of their emotions with others. This is a positive message that appeals to a variety of demographics.
The campaign was first launched in Australia and South Pacific in 2006. It quickly grew to become one of the most successful international drives for Coca-Cola. Using the hashtag #ShareaCoke, the brand encouraged consumers to use social media to share their personal stories and experiences.
In addition to using social networking sites, the brand also used rich digital media banners and a microsite to promote its campaign. Coke’s unique vending machine advertisement also included an oversized armchair called the Share Chair, which captures a video of the consumer’s experience.
Unlike most video ads, Coca-Cola’s ad uses the inner workings of a vending machine to create an emotional connection with its viewers. The ad focuses on the fact that Coca-Cola is more than just a soft drink. Instead, it offers people a sense of belonging and hope for a better life.
The campaign is set to return for the fifth year. For the fifth year in a row, Coca-Cola will feature its iconic “Share a Coke” slogan in its advertising campaigns.
In an effort to address loneliness in urban areas, the brand launched a friendship experiment. The campaign featured strangers who would be photographed 10 minutes before the shoot.
After the campaign, thousands of comments were posted on blogs and social networking sites. This led to an uptick in Twitter followers.
Using a vending machine as a creative marketing tool has successfully reached Millennials, the group of customers known for their convenience. These consumers often use mobile devices for short periods of time.
