Becoming a dentist or starting a new practice is undoubtedly an exciting time in your career. The field is so full of opportunities that you have many options in deciding where to build your dental clinic. But how do you make this decision, particularly for practice success and fulfilling personal life? With the right mindset and by paying attention to specific strategies, you can find your perfect location and the overall success you want.
Below are some important factors to consider when looking for where to build your new office.
Your Lifestyle Is Important
Many dentists look for a practice site based on the potential return on their investment. But you cannot devalue your need for a happy, fulfilling lifestyle. Ask yourself, “Where do I want to live?”
Remember that each location offers its own lifestyle. Examine the local area and its social, recreational, housing, and general offerings. Find the benefits of each region and list what appeals to you. Also, evaluate the drawbacks of each locality. You need to be happy living where you work, as does your family. These considerations are as important as being able to grow a thriving dental clinic.
Demographics Matter for Patient Load
Any location you consider must offer the right demographic fit for your specific type of practice. For example, a pediatric dentist should build a clinic where many families live, work, and go to school. If you practice cosmetic dentistry, you need a location in an affluent area.
Consider involving a practice consultant to help you find the right fit according to your demographics. Consultants conduct site analysis reports to weigh the pros and cons of each area based on local insights and experience. They also consider the region’s economics. Having their support can ease your decision-making process and help you focus on other aspects of the search.
Consider the Competition
Today’s research shows that your potential success and profitability are not limited according to the number of dentists practicing in a given area. You can even grow a healthy practice in an area with a cluster of dentists practicing in your specific field of specialization. But you still need to take a look at the local competition.
Engage a consultant to evaluate the competition of your chosen markets. Lean on their understanding of what hurdles or benefits this competition presents. But when it comes down to growing dental practice, you can succeed despite other practitioners. You simply need a convenient location for your patients, to instill trust in your patient relationships, and offer the services they need.
A Convenient Location
Convenience is a priority for most people these days. Although this is true for all types of services, including dentistry. Finding the right location is about more than just the region or city. You also need to situate your clinic near the main road with easy parking access. Patients will not want to drive around a block multiple times to find a parking spot. Making it convenient for patients to get in your door plays a huge role in your overall success.
Your Specific Needs
Lifestyle, competition, and convenience are not the only considerations in determining the perfect place to build a clinic. Develop your own checklist of considerations to help you find the right spot. Consider working with real estate professionals or dental practice consultants who know the market and have experience in your type of search. You will find the ideal place to build your dental office and the fulfilling lifestyle you want.