“Sales increases due to advanced CRM technology have ranged from 10% to more than 30%. – Harvard Business Review
While imparting knowledge through courses is important, measuring certain metrics can help contribute to your company’s growth. Integrating your Learning Management System (LMS) with a CRM can help you track key performance metrics to measure the success of your learning modules.
About HubSpot LMS integration
Managing an online class can involve several elements such as delivering a specific course, ensuring that students complete the module, track progress, and a lot more. Hubspot’s CRM platform is one of the most popular CRMs with plenty of tools and integrations to support several needs, such as marketing, content management, sales, and customer service.
Integrating LMS with Hubspot can provide several benefits like automating emails, managing students/customers, tracking course completion, and several other functionalities. These features improve the ease of monitoring course-related metrics and boost operational efficiency.
By integrating Hubspot CRM with LMS, you can manage your entire pipeline with utmost visibility over all parameters. Scheduling appointments, sorting deals, and tracking performance can be carried out on one platform. Logging in sales activities can be automated and synced. Moreover, all activities can be viewed in one place, which helps to manage modules and courses seamlessly. Therefore, integrating LMS with Hubspot CRM can help you stay ahead in the race of online schools going digital.
Best LMS options for HubSpot CRM
There are plenty of LMS options available to create online courses and facilitate online teaching. However, not all of these LMS solutions have the option to allow integration with a CRM. From the handful of LMS solutions that allow integration, only a few are compatible with the Hubspot CRM. Here are the best LMS options that can be integrated with Hubspot CRM.
1. FreshLMS
Fresh LMS is one of the best platforms to create an online course and educational content in a simple and easy process. The entire process of building a course according to your customized needs can happen within 60 minutes. Unlike other LMS solutions, Fresh LMS requires absolutely no coding. The platform also offers several third-party integrations with Hubspot, MailChimp, PayPal, Stripe, and more.
Apart from integration with Hubspot CRM, Fresh LMS also provides complete customization. Fresh LMS enables you to personalize everything in your course, from the landing page to member screens. Through such customization, building a brand and maintaining brand consistency can be achieved. Moreover, tracking metrics is simplified through Fresh LMS’s easy-to-use dashboard and its feature to integrate with Hubspot CRM.
2. Arlo
Arlo is a Learning Management System for training providers. They offer a cloud-based solution that helps promote, sell, and deliver courses. Through integration with Moodle LMS, Arlo provides a complete learning management solution that can be used to deliver learning content through different means such as online, face-to-face, self-paced, and blended. With Arlo’s LMS, you can include SCORM objects, videos, quizzes, forums, and several online activities along with training.
However, many functions such as online teaching and sending out newsletters require the purchase of third-party software and tools. Each additional functionality requires a new provider. Moreover, it can be a challenge to find third-party integrations that are compatible with Arlo. Some of the simplest functions, such as notifying the administrator in cases of cancellation in registration, are not provided by Arlo.
3. LearnWorlds
LearnWorlds is a white-label solution that allows you and other professionals in the education industry to create and sell custom online classes and training sessions. You can also create custom questions, custom tests, branded digital certificates, and video content for your users. LearnWorlds allows interactive online learning sessions with its video learning tools such as title tags, hotspots, transcripts, image overlays, and more. These features also improve user engagement rate, thereby increasing the course’s effectiveness, leading to improved learning outcomes.
On the other hand, LearnWorlds does not have a wide variety of prebuilt ebook templates and does not integrate with all email marketing services. The LMS solution also has limited formats for questions in the built-in assessment tool. The interactive social component being one of the critical requirements of an LMS solution needs more work on the LearnWorlds platform.
4. Academy of Mine
Academy of Mine is used by many providers to offer training sessions such as professional training, HR training, partner training, and other professional development. One of the most popular features of Academy of Mine is its seamless integration with websites. In case of any queries, its customer support team is available 24/7. Moreover, Academy of Mine integrates with third-party applications such as Hubspot, Shopify, Zoom, etc. While this LMS solution offers several benefits, there are a few challenges that come along.
To begin with, the setup of this LMS solution is not user-friendly and requires learning beforehand. The report cards of students are not easily understandable. Each report component has to be manually copied and pasted on a word document as part of the cleaning process. The platform also lacks elements of gamification that can help boost engagement rates and increase the scope of socialization within the system.
5. Northpass
Northpass helps several businesses to create, manage, and scale their learning modules and programs with freedom. This platform provides functionalities such as intelligent administration, ultra-fast authoring, and integrated learning experiences. Northpass also provides good customer support. Its LMS helps deploy learning modules and courses at scale, thereby increasing customer reach. However, there are certain shortcomings when compared to other LMS solutions. Northpass is not a one-size-fits-all solution. Certain businesses can benefit from this LMS solution, whereas, certain other businesses find it challenging to use this platform.
If you are looking to customize your learning modules for reasons such as maintaining brand consistency, Northpass may not be your best fit. Several third-party apps have to be integrated to meet your personalization needs, which can turn out to be a hassle. In addition, their integration touchpoints are not easy to use.
6. Rise Up
Course authoring, training administration, and learning management are the three main pillar solutions offered by Rise Up. From a single and unique interface, you can manage learning, training across digital and in-class modes. Posting, editing, and accessing training modules has been made easy by Rise Up. With this solution, quizzes can be created in different formats such as multiple-choice, drag and drop, and more.
However, these quizzes and other similar functionalities have technical errors that arise frequently. For instance, upon completion of a quiz or a test, no confirmation of submission is displayed, thereby leaving the users wondering if the quiz has been submitted successfully. Moreover, temporary saving of responses and progress is not available on Rise Up, thereby leading to challenges in case of network issues.
7. Class Track
Class Track is a cloud-based LMS that helps educational institutions manage students, teachers, assessments, documents, certifications, attendance, and more. By managing several touchpoints, Class Track enables administrative staff and teachers to get a comprehensive view of a student’s learning curve in an online class.
Teachers can also track attendance and plan timetables for classes using a QR code system. However, to track finances and improve the LMS system, Class Track offers integration with platforms like Quickbooks and Moodle. Class Track can also be integrated with Hubspot CRM to monitor every stage of the pipeline.
As you develop a learning module, it is essential to build one that is compatible with all devices. Improved compatibility improves the ease of use and access to learning modules. However, Class Track needs an upgrade when it comes to the orientation on mobile phones. In addition, this LMS system does not allow plenty of applications to be integrated with the platform.
8. Agylia
Agylia is a cloud-based LMS that helps institutions and enterprises teach online to improve the performance of learners. This LMS solution allows organizations to target, schedule, and deliver different types of materials, training, and resources to learners. A combination of e-books and other e-learning materials can be offered by organizations to their users through bespoke learning solutions.
While Agylia can be integrated with Hubspot CRM, it lacks several essential features, such as setting a particular course as a prerequisite to another course. In addition, the documentation process is complex on this platform. While the platform is easy to use, the value for money may not be the best in the market.
How to choose the best LMS to integrate with your HubSpot CRM?
Several learning institutions have unique needs concerned with generating content. While picking an LMS system to curate and facilitate your learning modules, ensure that the platform allows customization to a great extent so that you can build a brand and maintain brand consistency. Moreover, ensure that the solution is easy to use and provides flexible integration options to improve the ease of tracking metrics.
Conclusion
Now that you are aware of the benefits of integrating your LMS with a CRM solution. There are plenty of LMS solutions that offer third-party integrations with CRM systems. However, ensure that the LMS you choose for your needs allows you to customize and personalize your learning modules.
