Search engine optimisation is the most effective way to build web traffic at scale. If you’re looking to get found in the search engine results, you really only have two options – paid (Google Ads, Bing Ads, etc.) or SEO marketing. With the price of Google ads increasing by more than 237% over the last four years, it’s no wonder that smaller and smaller to medium businesses are looking for a more cost-effective way to get in front of their target audience.
So, if you’re still tossing up your search marketing options in 2024, here are five good reasons why you need to be looking at SEO.
SEO Traffic is Unlimited
The amount of traffic that you receive through search engine optimization is only limited by the demand for your product. When your PPC marketing budget for the day dries up, so does your visibility. However, with SEO, you can continue to appear in front of your target audience for as long as you continue to rank at the top of the search results.
SEO Stands the Test of Time
Unlike PPC marketing or social advertising, the investment that you make into search engine optimization services will continue to pay dividends for months or years after you stop working. You see, once you stop paying for Google ads, you lose visibility. However, once you stop doing SEO, you may notice a gradual drop-off in traffic, however, the content resource that you have accumulated on your website will continue to pay dividends for years to come.
SEO Helps User Experience (UX)
SEO is all about providing the most relevant, interesting, and user-centric content that you can put together. Search engines naturally want to show websites that deliver value for their users, therefore, if you create high-quality content resources that are aligned with how users are searching, then you will invariably appear at the top of the search results pages.
SEO Builds Brand Awareness
SEO is the most powerful way to build brand awareness at scale. Think of it like this, if you are a plumber that is looking to win local customers, then providing free content resources that ooze trust and authority is an important step toward building brand recognition. If you can provide free DIY articles, tips, and tricks, then users are far more likely to trust your work and call you when they need work to be carried out on their property.
Maximum Potential for Conversion
Search engine marketing targets users that are already looking for the products or services that you offer. Because SEO is a form of inbound marketing, it means that you are not reaching out to customers or ‘cold calling customers to get their attention. Users will only click on your page when they are ready to make a call, purchase an item, or book a service with your business. That means that the conversion rate from SEO is significantly higher than it is from other paid, outbound marketing mediums such as social media.
